Here’s how to organize all the possible marketing channels into the top 3-5 channels to start on.

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How-to Guides:

Initial (this is outdated): https://www.ignorenomore.agency/blog/how-to-create-a-marketing-plan-that-you-know-will-work

2.0 version: (coming soon!):

Customer Interviews

Updated Messaging Table

To that effect, here is an updated messaging table for each Target Audience/ICP to form the backbone of messaging moving forward.

Brand Archetype:

Tone of voice & personality:

Core values & Product opinions: