B2B SaaS Marketing Plan Matrix

Here’s how to organize all the possible marketing channels into the top 3-5 channels to start on.

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How-to Guides:

Initial: https://www.ignorenomore.agency/blog/how-to-create-a-marketing-plan-that-you-know-will-work

2.0 version: (coming soon!)

Here’s the core matrix for organizing channels with a next steps:

| Activity Name | Priority Level | Rough Scope | Rough Process This is how I could see this going, not the only way this could go | Effort Score (1 (low) -5 (high) | Impact Score (1 (low) -5 (high) | KPI’s to watch | Partners in Crime who internally I would be working with on this - decided in meeting | | --- | --- | --- | --- | --- | --- | --- | --- | | | 1️⃣ | | | | | | | | | 2️⃣ | | | | | | | | | 3️⃣ | | | | | | | | | 4️⃣ | | | | | | | | | 5️⃣ | | | | | | |

How-to Guides:

Here’s the core matrix for organizing channels with a next steps:

Additional channels to try once we get one of the above working (or we rule it out completely!)

Channel/idea

Channel/idea

Channel/idea