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Customer Interview Overview

Here’s a recap of what was involved with the customer interviews before we dive in!

Why we did the interviews:

• Understand our Ideal customer profiles and how to reach out to them
• Feature prioritization recommendations for the development team
• Figuring out features that we can build to improve user experience or features that act as friction points for our users
• Product Messaging and Positioning for improving user onboarding, activation, and reducing churn
• Marketing and growth opportunities with potential ROI of each campaign
• Partnership opportunities for <Client>

Who we reached out to:

• Between 17th March 2023 - 14th April 2023 Abhishek Reached out to all 9k customers via email

  • ~44% email open rate between the 2 campaigns
  • average 1% click rate

• Interviewed 23 of them between calls and surveys.

  • 9 were consumer use cases
  • 14 were B2B use cases
  • 9 calls. Most call interviews ran 10-15 minutes. Some went beyond.
  • 14 surveys

Here are the interview responses and data points

• @abhishek kumar & Sophia’s conversations on the data