We embarked on an epic quest to uncover the unspoken secrets behind the loyalty of LegendKeeper’s userbase and built an arsenal of insights for a sustainable path forward for the brand. Our infantry took charge with 1-on-1 interviews and broad surveys to form a well-woven brand-strategy.
LegendKeeper ventured the unchartered frontiers of the marketing landscape with us, and came out as a towering hero.
<aside> ⚡ Explore the world building tool!
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LegendKeeper summoned us because they were bewitched by:
They were ready to embark on a quest to renew their brand positioning through the mystical power of data-driven spells.
Our aim was to breathe new life into LegendKeeper’s positioning through a concrete understanding of their customers and renewed marketing strategy.
We embarked on this epic quest to uncover the unspoken secrets behind the loyalty of LegendKeeper’s userbase by contacting their passionate communities on Discord, their email list, and sub Reddit. Our team interviewed customers 1:1 and sent out a tailored survey to garner knowledge about their best-fit and highest retaining customers.
Next, we reviewed the survey results, covering their hobbies and beloved product features to build a concrete ideal customer figure from what had previously been amorphous assumptions.