Here's the rough draft of my new user email onboarding sequence. The audience is small business owner who has been using expensive software to run reviews and doesn’t like the client experience and is trying Workflow for the first time. Here are real customer reasons why [insert transcripts from 5 calls].
Which of their real-world problems does this email sequence make clear that Workflow can solve? What major areas of confusion would they have? Am I explaining the features in a rational way that matches the order of importance of what they’re looking for in a tool? What objections am I not addressing? Is my tone of voice and copywriting match the tone of voice that the customers use to talk about their problems? Show me where it is right on the money and where it veers off course.