<aside> ⚡ A little overwhelmed? We can do this for you (and we’ll subtract the cost of this worksheet from the total too :)

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• Table of Contents

✨ The real goal of branding (read this first!) ✨

Positioning

Where do you stand in the minds of customers? This flows out of what you want the company to represent and the parts of you (and the rest of the founder team) that are showing up in the company

1. Understand the Company

Decide who the brand is

• core values → what does the brand stand for?
• drivers behind the work → what's the why behind this company existing?
• specialties → what does the brand excel at?
• what is the emotional appeal? → what do your features/services give customers on an emotional level?
• what does the audience need to remember about your brand? → if they remember just one thing.

2. Understand the Founders

Get to know the entrepreneur/founding team, the story that brought you here, and the parts of you that are showing up in the company (there’s always a bit of you going in!)

<aside> ℹ️ Answer these 5 questions to write your story → Voice to text is perfect!

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• how did you (the founding team) get interested in this industry?