<aside> ✨ This Worksheet will walk you through how to craft an un-ignoreable brand personality in 5 steps so your company can be speak directly to (soon-to-be) customers’ pain points in conversational language that says to them “they get it”.

Have questions? You can ask me any questions on LinkedIn or email me: [email protected].

https://www.canva.com/design/DAFkABv1qCY/-YfgoWkkMsJF0SuV1XOg3Q/edit

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<aside> 📒 Overview of what this worksheet covers!

<aside> ✨ Table of contents for this worksheet

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Auto-updating Brand Personality Doc

As you fill out the final statements at the end of each section the synced blocks will update here for quick reference. 🙂

Creating your Brand Personality

Step 1: Define your company value to your top customers* (from their POV)

Link to the view of 12-30 of the aggregated feedback from your top customers

(if you have a CDP/CRM with it in there)